How to Make a Tough Decision

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How having a crystal clear Vision will help you make decisions.

Every aspect of our lives is the result of the choices that we make. From our careers to our relationships, decisions have the power to shape our present and future.

Decisions can either lead us to the lives we want to live or keep us stuck and prevent us from achieving our goals. We have all experienced analysis paralysis where we end up making NO decision out of fear of making the wrong decisions, leaving us feeling stuck.

The quality and speed of our decisions determine the quality of our lives and our rate of growth.

Think about the big decisions you’ve made. Like moving, career changes, starting or ending a relationship.

How did you make these decisions?

Some people have a decision-making process, while others follow their gut.

In business (and in life) I have found that there is one key tool that will help you make all decisions. It will be your guide and north star when life gets tough.

That tool is your Vision.

Set a strong vision and know what results you are looking for. You can’t make a decision effectively if you don’t know what you want.

Vision Building: The 10 Year Target

One powerful exercise to start your vision building is to set a 10 Year Target for your business. Ask yourself “Where will the company be in 10 years from now?” You want to paint a clear picture of how the business will look, feel and operate.

Here are 4 tips to keep in mind when answering this questions:

1. Keep it simple. One or two sentences.

2. Create a vision that EVERYONE can see and identify with. Something the entire company can visualize, not just management.

3. Dream big. This is a 10-year vision — so be bold. A bold vision will inspire your team to climb mountains and push through difficult times.

4. Have a way to measure it so you know when you hit it!

One example of a big bold vision was that of Coca-Cola. Coca-Cola had a goal of having a Coke within reach of every human on the planet. And guess what, they did it! They did it by making daily decisions in line with their vision.

OpsLab’s 10 Year Target

I must admit that at the time of writing this newsletter, I had not set a 10 Year Target for OpsLab. I felt apprehensive about looking that far into the future as things will surely change in that timeframe and I was full of “what ifs”. It dawned on me that many entrepreneurs must have gone through this train of thought when thinking about the future!

In an effort to practice what I preach, I sat down and reflected on my growth and impact goals and came up with the following:

By 2033 OpsLab will have positively impacted the operation of 10,000 founder-led businesses and received a referral from every client.

I want OpsLab to touch the lives of a large number of people, and I want it to be so impactful that they can’t stop raving about us to others, who will in turn want a part of it! We’re going for scale, but always maintaining our quality of service and impact goals at the highest level.

Every day I make decisions based on that vision, such as writing this newsletter to provide value to those I connect with!

Once you set your 10-year target and the vision of where you want to go, decision-making will become a lot easier. You will use the vision you have created as a guide and whenever you need to make a decision you can ask yourself “Will this choice get me closer to our vision?”

No matter how big or small, here’s to making the tough decisions!

Table of Contents

Anna Jean-Louis

Financial Controller

Anna Jean-Louis is an experienced accounting professional with over 25 years of hands-on experience in bookkeeping, financial reporting, and business controls. She specializes in supporting small to mid-sized businesses in a Controller role, providing strategic financial oversight and practical day-to-day support. A graduate of BCIT’s Financial Accounting diploma program, Anna also completed the fourth level of the CGA program, building a strong foundation in financial management and analysis.
Throughout her career, she has worked with clients across a broad range of industries, including manufacturing, professional services, subtrades, industrial, tech, and food services. Her depth of experience allows her to bring insight and structure to growing businesses, ensuring accurate reporting and reliable financial systems. Known for her professionalism, attention to detail, and commitment to her clients’ success, Anna plays an integral role in helping businesses stay financially healthy and well-organized.

Stephanie Denton

Fractional Integrator

Stephanie Denton is a seasoned operations leader and Fractional Integrator who specializes in guiding fast-growing, founder-led organizations through scale with intention and heart. With a rare blend of emotional intelligence and operational discipline, she brings structure, clarity, and calm to complex environments, aligning teams, systems, and strategy to drive meaningful growth.
Drawing on her background as a clinical therapist turned business strategist, Stephanie deeply understands how people and process intersect. She has led operations across industries including B2B SaaS, healthcare, fintech, and digital marketing, and played a key role in helping a marketing agency reach $35M in annual recurring revenue. Stephanie thrives in environments where purpose matters and complexity needs to be tamed bringing both empathy and execution to the Integrator seat.

Daisy Parmar

Fractional Integrator

Daisy is a seasoned operations executive and Certified EOS® Integrator with over 20 years of experience leading national and global companies through growth and transformation. With a background as a former COO and expertise across industries like telecom, logistics, manufacturing, and retail, she helps leadership teams align around vision, build operational structure, and scale with confidence. She holds an MBA from Royal Roads University and brings both strategic depth and real-world leadership experience to every engagement.
Over the past 8 years, Daisy has partnered closely with founders and CEOs to remove bottlenecks, clarify roles, and drive accountability. A trained executive coach through the Co-Active Training Institute, she brings a calm, grounded presence and a coaching-based leadership style. Her approach creates space for visionary leaders to focus on what they do best, while she builds the systems and cadence needed to deliver results.

Shannon Johnston

Co-Founder & Integrator

Shannon is a seasoned operations leader and Integrator who thrives on helping entrepreneurial companies scale with clarity and discipline. She brings deep expertise in driving the Entrepreneurial Operating System, having led organizations through rapid growth and operational transformation. Most notably, she served as Integrator for an outsourced accounting firm that achieved 197% growth in just two years, landing on The Globe and Mail’s list of Top Growing Companies in 2024.
With a foundation in Sales, Marketing, and Human Resources, Shannon combines strategic thinking with a people-first approach. She is passionate about building strong leadership teams and creating operational structure that unlocks sustainable growth. Her experience spans industries including food services, construction, professional services, and coaching, proving that great operations are industry-agnostic.

Nina Schwark

Founder & Visionary

Nina is the founder and visionary behind OpsLab, a firm built to solve a problem she saw time and time again: visionary entrepreneurs with big goals, stuck in the weeds of their own businesses. After years of leading operations and seeing firsthand how many founders lacked the right support to turn ideas into action, Nina created OpsLab to bridge that gap, with a clear, proven framework and hands-on leadership.
As both a Visionary and an experienced Integrator, Nina brings a rare combination of strategic thinking and operational execution. She has scaled multiple companies, executed EOS across diverse industries, and built a team of expert Integrators who know how to create traction where others see chaos. Nina is known for her direct, thoughtful approach and her deep commitment to helping founders grow businesses they love without burning out in the process.

STEPHANIE DENTON

Stephanie Denton is a seasoned operations leader and Fractional Integrator who specializes in guiding fast-growing, founder-led organizations through scale with intention and heart. With a rare blend of emotional intelligence and operational discipline, she brings structure, clarity, and calm to complex environments, aligning teams, systems, and strategy to drive meaningful growth.

 

Drawing on her background as a clinical therapist turned business strategist, Stephanie deeply understands how people and process intersect. She has led operations across industries including B2B SaaS, healthcare, fintech, and digital marketing, and played a key role in helping a marketing agency reach $35M in annual recurring revenue. Stephanie thrives in environments where purpose matters and complexity needs to be tamed bringing both empathy and execution to the Integrator seat.